{"id":28442,"date":"2021-08-26T13:09:55","date_gmt":"2021-08-26T13:09:55","guid":{"rendered":"https:\/\/selectusconsultants.com\/?p=28442"},"modified":"2021-08-26T13:09:55","modified_gmt":"2021-08-26T13:09:55","slug":"stop-does-that-message-really-need-to-be-an-email-by-colin-d-ellis-hbr","status":"publish","type":"post","link":"https:\/\/selectusconsultants.com\/fr\/stop-does-that-message-really-need-to-be-an-email-by-colin-d-ellis-hbr\/","title":{"rendered":"Stop. Does That Message Really Need to Be an Email? by Colin D Ellis    HBR"},"content":{"rendered":"<div class=\"hero-image-content \">\n<div class=\"container--caption-credits-hero\"><span style=\"font-size: 16px;\">Summary.\u00a0 \u00a0<\/span><\/div>\n<\/div>\n<div class=\"article-summary auto-height\">\n<p>As a business tool, email is both essential and incredibly annoying. While we can\u2019t do without it, many of us aren\u2019t using it in the right way, and even more of us are sending way more emails than we should,\u00a0leading to unnecessary distractions that cost us around 27 minutes of productive time.<\/p>\n<ul>\n<li>Every time we send an email, we assume that the recipient will interpret our words, our tone, and our intentions correctly. We forget that people read information differently, and we can end up causing unnecessary breakdowns and confusion.<\/li>\n<li>To understand what should be an email and when we should use other means of communication, first know that emails work best when we have a clear, unambiguous message.<\/li>\n<li>Before you decide if your message warrants an email or another mode of communication, ask yourself some questions, such as: Do you need this answered in the next 30 minutes? Are you\u00a0confirming expectations of your team following a face-to-face discussion? Do you have a quick (non-critical) question that anyone from the team can answer?<\/li>\n<\/ul>\n<\/div>\n<div class=\"article-body standard-content\">\n<div class=\"left-rail--container\"><\/div>\n<div class=\"mtl mbm\">\n<p class=\"font-sans-serif font-size-default line-height-loose font-light\">Where your work meets your life. See more from Ascend\u00a0<a href=\"https:\/\/hbr.org\/insight-center\/ascend\">here<\/a>.<\/p>\n<\/div>\n<p>Have you ever waited the entire day to get an email response from your manager? Then, just as you are about to break down and send a follow up message, you run into her in the hall \u2014 or these days, on Zoom \u2014 and she says, \u201cI\u2019m sorry. I get too many emails. Slack is the best way to get an immediate response from me.\u201d<\/p>\n<p>As a business tool, email is both essential and incredibly annoying. While we can\u2019t do without it, many of us aren\u2019t using it in the right way, and even more of us are sending way more emails than we should be. On average, we\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/annabelacton\/2017\/07\/13\/innovators-challenge-how-to-stop-wasting-time-on-emails\/#9a894c597886\">check our inboxes<\/a>\u00a015 times a day, leading to unnecessary distractions and around\u00a0<a href=\"https:\/\/hbr.org\/2019\/01\/how-to-spend-way-less-time-on-email-every-day\">27 wasted minutes<\/a>.<\/p>\n<p>The irony here is that email isn\u2019t the best way to communicate about \u2026 well, most things. Every time we send an email, we assume that the recipient will interpret our words, our tone, and our intentions correctly. We forget that people read information differently, and often, end up causing more unnecessary\u00a0<a href=\"https:\/\/www.researchgate.net\/publication\/7378566_Egocentrism_over_e-mail_Can_we_communicate_as_well_as_we_think\">breakdowns and confusion<\/a>\u00a0than alignments, when in reality, there are plenty of other ways we could be connecting.<\/p>\n<p>For instance: If we\u2019re trying to make a convincing argument, video or in-person meetings are the best way to go. Instant messengers like Slack or Hipchat are most intuitive for quick check-ins. And when it comes to clarifying conversations, it\u2019s usually easiest to hop on a call.<\/p>\n<p>Simply put, emails don\u2019t serve all purposes, and if used incorrectly, they slow us down.<\/p>\n<h2>So, why has email become our default?<\/h2>\n<p>In my 30 years of experience both as an employee and as a business consultant, I\u2019ve observed that email is the go-to means of communication at most companies. Why?<\/p>\n<p>Here\u2019s my theory: At some point, between the invention of the internet, the rise of popular service providers in the \u201990s (AOL, Microsoft Outlook, Delphi) and the release of Tom and Meg\u2019s romantic comedy classic\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=bjP4s7UUnK8\"><em>You\u2019ve Got Mai<\/em>l<\/a>, organizations started using email to share information. It became a standard, and we\u2019ve never looked back.<\/p>\n<p>Despite the availability of newer, more savvy technologies, we seem to have gotten stuck a cycle of imitation: If my peers are sending lots of emails, then I\u2019ll do it too. It makes sense. Copying is a natural human behavior, and as each new generation shuffles into the workplace, there is an unspoken pressure to follow the \u201cbest practices\u201d established by their seniors. In\u00a0<a href=\"https:\/\/hbr.org\/2004\/06\/the-perils-of-the-imitation-age\">an HBR article<\/a>, author Eric Bonabeau discusses why:<\/p>\n<ol>\n<li>Safety: We follow what everyone else does so as not to stand out. (You don\u2019t want to be the only person doing something else.)<\/li>\n<li>Conformity: Safety isn\u2019t enough. We want to be accepted, too, so we adopt practices that are like those around us, especially in relation to the culture.<\/li>\n<\/ol>\n<p>We\u2019ve all seen it. The boss sends an email to 10 people and copies another 20 people. Those people reply all, rather than think about the people that actually need to see their response. Similarly, if you\u2019re new to a team and you see your teammates using email to send simple information that could be sent over Slack message (<em>I wasn\u2019t sure if we were going with theater-style seating for the event. Can someone confirm?<\/em>), you\u2019ll probably follow suit because you want to be \u201cconsistent\u201d with what looks like best practice.<\/p>\n<h2>What should email really be used for?<\/h2>\n<p>When it comes to communication many approaches are required to ensure that different people, with different interests understand a message clearly and know what action \u2014 if any \u2014 needs to be taken in response.<\/p>\n<p>So when is email most effective and how should you\u00a0<em>really<\/em>\u00a0use it?<\/p>\n<p>Based on my experience, I recommend using email for four things:<\/p>\n<ul>\n<li>To formally communicate decisions<\/li>\n<li>To confirm or schedule appointments<\/li>\n<li>To document important conversations<\/li>\n<li>To send company-wide announcements that require all staff to receive the same message at the same time<\/li>\n<\/ul>\n<p>In other words, email is a great way to give someone all the information they need in one place, especially if that information is going to be shared among a group of people. When this approach is taken, it removes the opportunity for confusion and ensures that everyone will receive the same message, just once, without the need for further clarification.<\/p>\n<p>Emails work best when you have a clear, unambiguous message.<\/p>\n<p>For example, don\u2019t send an important reminder to someone on Slack where it can easily be missed or overlooked:<\/p>\n<p>\u201c<em>Just a reminder that I need the monthly report by 5 pm today. Let me know if you need any help!\u201d<\/em><\/p>\n<p>Use email when you want to clarify what you\u2019re expecting and how. In email format, that same Slack message would look like this:<\/p>\n<p><em>\u201cCould you get me the monthly report by 5 pm on Thursday? Each section should contain no more than one short paragraph (4-5 lines) that clearly articulates the action we are taking in each area. If you require any help, please don\u2019t hesitate to give me a call.\u201d<\/em><\/p>\n<p>Moving forward, before you decide if your message warrants an email or another mode of communication, ask yourself some questions:<\/p>\n<p>&nbsp;<\/p>\n<div class=\"has-border-top has-border-bottom mtl ptl mbs pbs\">\n<table class=\"has-white-bg has-no-border mbn\" border=\"0\" cellspacing=\"1\" cellpadding=\"1\">\n<tbody>\n<tr>\n<td class=\"has-white-bg has-border-bottom has-border-right\" valign=\"top\" width=\"70%\"><strong>Situation<\/strong><\/td>\n<td class=\"has-white-bg has-border-bottom\" valign=\"top\" width=\"30%\"><strong>What to do<\/strong><\/td>\n<\/tr>\n<tr>\n<td class=\"has-white-bg has-border-bottom has-border-right\" valign=\"top\">Do I need this done in the next 30 minutes?<\/td>\n<td class=\"has-white-bg has-border-bottom\" valign=\"top\">Pick up the phone<\/td>\n<\/tr>\n<tr>\n<td class=\"has-white-bg has-border-bottom has-border-right\" valign=\"top\">Do I need to share a thought on a task that\u2019s already underway?<\/td>\n<td class=\"has-white-bg has-border-bottom\" valign=\"top\">Slack\/IM<\/td>\n<\/tr>\n<tr>\n<td class=\"has-white-bg has-border-bottom has-border-right\" valign=\"top\">Do I need to relay a message I received from senior leadership to multiple people within the team?<\/td>\n<td class=\"has-white-bg has-border-bottom\" valign=\"top\">Email<\/td>\n<\/tr>\n<tr>\n<td class=\"has-white-bg has-border-bottom has-border-right\" valign=\"top\">Does my response require a ton of explaining?<\/td>\n<td class=\"has-white-bg has-border-bottom\" valign=\"top\">Pick up the phone<\/td>\n<\/tr>\n<tr>\n<td class=\"has-white-bg has-border-bottom has-border-right\" valign=\"top\">Do I need to bring the team together to set expectations for the week and understand what may get in their way?<\/td>\n<td class=\"has-white-bg has-border-bottom\" valign=\"top\">Meet face-to-face<\/td>\n<\/tr>\n<tr>\n<td class=\"has-white-bg has-border-bottom has-border-right\" valign=\"top\">Do I need to confirm expectations of my team following a face-to-face discussion?<\/td>\n<td class=\"has-white-bg has-border-bottom\" valign=\"top\">Email<\/td>\n<\/tr>\n<tr>\n<td class=\"has-white-bg has-border-bottom has-border-right\" valign=\"top\">Do I have a quick (noncritical) question that anyone from the team can answer?<\/td>\n<td class=\"has-white-bg has-border-bottom\" valign=\"top\">Slack\/IM<\/td>\n<\/tr>\n<tr>\n<td class=\"has-white-bg has-border-bottom has-border-right\" valign=\"top\">Will emotions be involved? Does the message relay feelings about an issue or situation that could be misconstrued by others?<\/td>\n<td class=\"has-white-bg has-border-bottom\" valign=\"top\">Meet face-to-face<\/td>\n<\/tr>\n<tr>\n<td class=\"has-white-bg has-border-bottom has-border-right\" valign=\"top\">Do I need to send my team some \u201cadditional information\u201d following a project launch meeting (or something similar)?<\/td>\n<td class=\"has-white-bg has-border-bottom\" valign=\"top\">Slack\/IM<\/td>\n<\/tr>\n<tr>\n<td class=\"has-white-bg has-border-bottom has-border-right\" valign=\"top\">Is this a conversation about performance or behavioral issues?<\/td>\n<td class=\"has-white-bg has-border-bottom\" valign=\"top\">Meet face-to-face<\/td>\n<\/tr>\n<tr>\n<td class=\"has-white-bg has-border-bottom has-border-right\" valign=\"top\">Am I sharing confidential information, formal documents, or giving approval on a plan?<\/td>\n<td class=\"has-white-bg has-border-bottom\" valign=\"top\">Email<\/td>\n<\/tr>\n<tr>\n<td class=\"has-white-bg has-border-bottom has-border-right\" valign=\"top\">Am I sharing a document or a link that other members of the team need to collaborate on?<\/td>\n<td class=\"has-white-bg has-border-bottom\" valign=\"top\">Slack\/IM<\/td>\n<\/tr>\n<tr>\n<td class=\"has-white-bg has-border-bottom has-border-right\" valign=\"top\">Am I outlining the steps a team member needs to follow after a performance management situation?<\/td>\n<td class=\"has-white-bg has-border-bottom\" valign=\"top\">Email<\/td>\n<\/tr>\n<tr>\n<td class=\"has-white-bg has-border-bottom has-border-right\" valign=\"top\">Will this end up in a tedious back-and-forth?<\/td>\n<td class=\"has-white-bg has-border-bottom\" valign=\"top\">Meet face-to-face<\/td>\n<\/tr>\n<tr>\n<td class=\"has-white-bg\" valign=\"top\"><\/td>\n<td class=\"has-white-bg\" valign=\"top\"><span class=\"has-white-bg credit right\">\u00a9 HBR.org<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Now that you know what kind of conversations warrant an email, strive for a few simple tweaks to reset the habit of \u201cemail by default,\u201d reduce communication noise, and make a positive contribution to your workplace culture.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Summary.\u00a0 \u00a0 As a business tool, email is both essential and incredibly annoying. While we can\u2019t do without it, many of us aren\u2019t using it in the right way, and even more of us are sending way more emails than we should,\u00a0leading to unnecessary distractions that cost us around 27 minutes of productive time. Every [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":27558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[63],"tags":[],"class_list":["post-28442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stop. Does That Message Really Need to Be an Email? by Colin D Ellis  HBR - Selectus Recruitment Consultants<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectusconsultants.com\/fr\/stop-does-that-message-really-need-to-be-an-email-by-colin-d-ellis-hbr\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stop. Does That Message Really Need to Be an Email? by Colin D Ellis  HBR - Selectus Recruitment Consultants\" \/>\n<meta property=\"og:description\" content=\"Summary.\u00a0 \u00a0 As a business tool, email is both essential and incredibly annoying. 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